Primary research - focus groups Q&A
The theming for the brand was based on galaxy and stars. The name needed a reference to financial literacy and the theme. Cosmic Credit embodied the galaxy theme and a recognisable finance term. ‘Credit’ can also refer to giving ownership of content which reflects the brands service of young people giving to other young people.
From primary research insights, young people engage with games, interactive visuals and individual identity. The main idea for the website interface is based on point and click games which encourages exploration with the basic mechanic of clicking on elements.
First iterations of the website visuals and structure Landing page
